Pay Per Action ads from Google

Published at March 20, 2007 Filed Under Advertising, Google

Google opened the beta of their Pay Per Action ads currently for US advertisers. Now advertisers can only pay when the users do a particular action on their website like singing up a newsletter or buying a product. This surely will give worries to companies like ValueClick Inc, which operates cj.com.

If you're new here, you may want to subscribe to my RSS feed or Email alerts. Thanks for visiting!