Chitika analysed the click through ratio of the google users and digg users over a 31 day period. The results are interesting and shows that the digg users are 3 times less likely to click on ads than google referrals.

There’s been a lot of discussion about the value of Digg traffic (Problogger, Neil Patel, etc). This analysis aims to use the data culled from the Chitika logs over a 31 day period to put an actual number to this theory. Since pretty much everyone receives Google traffic, this analysis uses Google as a base to compare against. (read more)