Alexa rank is one of the metric used by some companies like text-link-ads, chitika to measure the popularity of the site. If you want to participate in their programs you should have good alexa rank.

Recently they data of visitors coming from various countries, that is good in one way but in other way it is not the correct estimate of the visitors you receive from those countries.

I have a website with alexa rank around 60,000 and when i look at the visitor stats the majority are coming from India and France, which is not the case in reality. I have installed the alexa toolbar in my IE to increase my alexa rank and i will open the site quite a few times in a day to boost my site rankings. Currently I am staying in France.

Now look at the alexa stats it shows that 38% of my visitors are from India, 23% are from France, 13% are from US. The 23% visitros from France is actually me with my alexa toolbar. This site is india centric and i dont expect lot of visitors from France. If we look at the other graph Showing Google Analytics it shows that 42% visitors are from India, 29% are from US and france visitors constitutes for 1%.
Alexa

Google Analytics

I am confident now that i am able to influence my alexa rank with toolbar installed in my IE as the country stats of alexa show a 22% more visits compared to Google analytics from France.

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