Sony is entering in to japanese video sharing network with eyeVio, eyeVio will be go live from Friday. ZDNet reports that this may be a first step from Sony to challenge Google’s Youtube. Currently eyeVio is available to japanese users only, later they will introduce the service in other countries.

Unlike Youtube eyeVio videos can be downloaded to the Sony mobiles and iPods. Users can upload videos from their mobile phones also. Users can select who can view their video and for how long.

Sony said that it will monitor the content uploaded to the service closely to check the video piracy, it expects delas with companies who wants to distribut the video content online. The site is free for users and Sony will generate revenue through advertisements and partenering with media companies.

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