Yahoo to acquire Right Media

Published on April 30th, 2007   Filed Under Advertising, Yahoo  

Yahoo announced today that it agreed to acquire Right Media Inc., which runs an advertising marketplace. Yahoo invested 20% in Right Media in 2006 and now Yahoo will acquire the remaining stake for $680 billions.

Right Media runs an advertising market place where advertisers and publishers buy and sell ads through auctions in real time.

By acquiring Right Media yahoo may be trying to counter Google. Google recently acquired Double Click for $3.1billion

“The acquisition of Right Media will further Yahoo!’s goal to create the industry’s most open, accessible and vibrant advertising marketplace, which will help democratize the buying and selling of digitally enabled advertising,” said Terry Semel, chairman and CEO of Yahoo!.

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One Response to “Yahoo to acquire Right Media”

  1. Microsoft to acquire aQuantive Ad Network at Technology Bites Says:
    May 18th, 2007 at 4:34 pm

    [...] deal comes at a time when major acquisitions are going in the advertising industry, Recently Yahoo said that it will acquire Right Media, Google is acquiring DoubleClick and yesterday WPP announced [...]

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