Google Adsense is disabling all arbitrage publisher accounts from June 1st onwards. Google is sending emails to all these account holders saying that their business model is not suitable.

What is Arbitrage:
From wikipedia “arbitrage is the practice of taking advantage of a price differential between two or more markets: a combination of matching deals are struck that capitalize upon the imbalance, the profit being the difference between the market prices.”

In Adsense case arbitrage publishers will use less expensive keywords from Adwords to drive traffic to their sites and place content that attracts high paying ads. Some of these sites are made for adsense (MFA) sites which are no value to the users. Reportedly these publishers are making more than $10000 dollars per month.

A webmasterworld forum user says

I to got the “friendly account disablement” email today, May 18. It came out of the blue. It says my business model is not a good fit for AdSense and that the account goes down on June 1. Payment will be made normally though. I am a UPS club+ size publisher.

I will be the first to admit that I have been running substantial arbitrage and MAF sites. They have just grown exponentially lately due to all the efficient AdWords tools. Yet, MAF and arbitrage is not a breach of TOS in and of itself right?

I admit that they are not the greatest user experience out there. Yet I do believe they do comply with the specifics of the TOS, there are no blatant breaches. I run dozens of sites/domains with AdSense and I have been careful to abide with the specifics in the letters of the TOS.

This will appeal to other webmasters as these MFA site ads will pay pennies. Lot of us are trying to block these MFA sites with Google Adsense competitive ad filter.

Via seoroundtable

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Tags: adsense, Advertising, AdWords, Google