Frostfirehive.com is another startup entering already crowded space of Personalised start pages. Fristfirehive is launched today as beta, if you are a Netvibes or Pageflakes user you will realize this is just another personal start page.

You can add content to your Hive as widgets and keep up to date with whats happening on the web.

Chris Fort CEO of Frostfirehive says
“We will see a move away from generic start pages as niches need guidance with their content. Single page aggregators are too rigid and generic customizable pages offer little help to users. The Frostfirehive.com default start page consists of basic instructions that can be removed once a user is familiar with the site”

The upcoming features include “encouraging users to share their creations and attract third party developers to increase our depth of widgets. Offering social interaction is crucial to the future of Frostfirehive.com as this will provide users with guidance for their personal pages from people they can trust. This social networking will benefit the users and the community”

It doesn’t give me a good reason yet why should i shift from my Google start page, other notable players in this space include Netvibe, Pageflakes, My Yahoo.