Adobe unveiled a desktop media player which runs on mac and windows, linux version to follow. Adobe media player will allow you to download content like video podcasts, shows for playing offline. You can organize the video content on your hard drive with tags, playlists etc. Adobe media player is expected to be available from mid of 2007, it is free to download.
This is a good opportunity for the content owners as it gives the flexibility of monetizing their content, Branding, and content protection with the use of DRMs. Content can be deployed in to the media player with RSS feeds and users can subscribe to these feeds.
This came at a time when Apple is under pressure from their iTunes content partners to introduce subscriptions for iTunes and adone media player can be a competitor for the iTunes. Adobe media player looks to be a better option for content providers than iTunes to distribute media over the internet.
Know more about Adobe Media Player