Google adds “Do Not Track” privacy setting to latest Chrome builds

Google has finally added support for “Do Not Track” (DNT) privacy setting in its latest developer builds of the Chrome browser. All major browsers support this feature and Chrome is the last one to support this feature. Internet Explorer 9 came with DNT support in 2010 and other browsers added this feature eventually, Google has promised to add this feature by the end of this year.

Do No Track is a privacy setting when enabled, will add the DNT to HTTP headers so that a web application or a site won’t track that user for behavioral or targeted advertising. DNT is an opt-out feature meaning users have to enable the DNT button to opt-out of the tracking for advertising purposes. But till now it is not clear how web applications and sites will respect this feature. Currently few sites support this feature.

AllThingsD reports that Google spokesman Rob Shilkin said in an emailed statement, “We undertook to honor an agreement on DNT that the industry reached with the White House early this year. To that end we’re making this setting visible in our Chromium developer channel, so that it will be available in upcoming versions of Chrome by year’s end.”

Google Chrome who wants to test this feature have to download latest developer builds of Chrome browser. Do Not Track will be added by the end of this year to the regular Chrome builds. Currently if you want to have this feature you can try Google Chrome extensions that enable this feature.

Microsoft has decided to make Do Not Track option default in the Internet Explorer 10 that will come with the Windows 8 next month. This has upset several Internet advertisers who claim that move by Microsoft will “undercut thriving business models, and reduce the availability and diversity of the Internet products.”, reports Neowin