Microsoft today announced a redesign for its popular portal MSN, the most significant redesign came after a decade Microsoft says. The new home page looks clean, uncluttered and with lot of white space around. MSN is visited by 600 million people worldwide and 100 million people in US every month.
Along with the refreshing look MSN also redesigned its logo. The design is not yet live for everyone, they will rollout to users in next few weeks, and becomes widely available in the US early next year. The redesigned home page can be viewed at preview.msn.com.
The new redesign brings some new features like deeper Bing integration, Facebook and Twitter access through the home page among other things. To remove the clutter Microsoft reduced the number of links in the home page 50%.
The new home page also incorporates local information. MSN local edition provides latest information on local weather, news, sports, entertainment and other things grouped by ZIP code.
MSN new home page
MSN current home page
Microsoft Press Release
Innovative search technology from Bing: Deeper Bing integration on the new home page helps people make faster and more informed decisions and easily find the information they want from anywhere on the Web. Bing is deeply integrated as the core search service throughout the home page via key areas such as shopping, travel and local, and as a way of highlighting hot topics, trends or people.
Information and news people care about: The new home page delivers against the No. 1 customer request â€” simplicity and ease of use â€” through its fresh design and smart categorization. In-line high-quality, top news and hot entertainment from trustworthy sources such as MSNBC, FOX Sports, Hulu and Hearst, and comprehensive local information provide a compelling one-stop shop for people to use as their home base online. More in-depth local information is offered on the new MSN Local Edition, which is the only local online source that smartly combines media with Bing search and provides access to real-time community news that is grouped by ZIP code.
Convenient ways to communicate: Simplicity drove the clean integration of popular social networks, such as Facebook, Twitter and Windows Live â€œWhatâ€™s New,â€ which aggregates up to 50 Web activities, including Yelp, Flickr, Pandora and more, onto the MSN home page. People no longer have to jump from site to site to update their status, tweets or see what their friends are up to; the new home page makes it easy to view and update in-line.