Tumri is offering publishers to create interactive gadget ads which they call AdPod. Publishers can create ads based on site or blog niche, or select from pre-defined stores. When you paste these ads on your web pages Tumri will rotate the categories you select. Your site users can interact with the AdPod by selecting categories [...]

Yahoo announced today that it agreed to acquire Right Media Inc., which runs an advertising marketplace. Yahoo invested 20% in Right Media in 2006 and now Yahoo will acquire the remaining stake for $680 billions.
Right Media runs an advertising market place where advertisers and publishers buy and sell ads through auctions in real time.
By [...]

Softpedia reports that YouTube is going to add adverts before video clips by next year to allow companies to monetize their videos. The ad revenue generated from these ads will be shared with the broadcasters. Recently Jalipo announced a video market place for publishers and Adobe is planning to release a media player for video [...]

While looking at some of my posts i came through an adsense ad which shows IP address instead of a URL, does google change their link policy or what. In Adwords after creating the ads Google editors will check the ads and if they find any violations they will stop the ad and mail us [...]

Google opened the beta of their Pay Per Action ads currently for US advertisers. Now advertisers can only pay when the users do a particular action on their website like singing up a newsletter or buying a product. This surely will give worries to companies like ValueClick Inc, which operates cj.com.