AdHoc: Contextual Video Advertising Platform

Published at June 25, 2007   Filed Under Advertising   0 Comments  

Blinkx, video seach engine launched a contextual advertising platform for video content. With the new platform video content publishers can include video advertising with options that include pre, post and mid-roll placement, as well as dynamically selected banners, in-video mini banners and a unique, post-roll catalog view.
The AdHoc platform uses the speech recognition technology [...]

Monetize your blog with news video clips

Published at May 29, 2007   Filed Under Advertising   3 Comments  

Add relevant news feeds or video feeds to your blog and make money from these clips. This is a unique monetization for your blog or sites, if you cover news on your blog this is a good option for you to get relevant video clips to increase interactivity with your readers.
TheNewsRoom is a viral syndication [...]

Adsense Video ads formats extended

Published at May 25, 2007   Filed Under Advertising   0 Comments  

Google Video ad formats now extended to support the 728×90 Leaderboard, 120×600 Skyscraper, and the 160×600 Wide Skyscraper. Previously video ads were enabled only for rectangles and squares. Now publishers using leaderboards and sky scrapers can also be able to show video ads, for this to work publishers should have enabled image ads in the [...]

Google Adsense disabling arbitrage publisher accounts

Published at May 21, 2007   Filed Under Advertising, Google   3 Comments  

Google Adsense is disabling all arbitrage publisher accounts from June 1st onwards. Google is sending emails to all these account holders saying that their business model is not suitable.
What is Arbitrage:
From wikipedia “arbitrage is the practice of taking advantage of a price differential between two or more markets: a combination of matching deals are [...]

Microsoft to acquire aQuantive Ad Network

Published at May 18, 2007   Filed Under Advertising, Microsoft   0 Comments  

Microsoft announced today that it will acquire aQuantive for $6 billion in an all cash deal. aQuantive is a digital marketing company
The deal comes at a time when major acquisitions are going in the advertising industry, Recently Yahoo said that it will acquire Right Media, Google is acquiring DoubleClick and yesterday WPP announced to [...]

Youtube Inline Video Ads

Published at May 11, 2007   Filed Under Advertising, Web 2.0   0 Comments  

Youtube is testing the video inline ads, showing a text ad at the bottom of the player. On May 3rd Youtube invited its popular users as partners to share the revenue with them.
Screenshot of the ad

Via: NewTeeVee

Interactive Gadget Ads from Tumri

Published at May 7, 2007   Filed Under Advertising, Technology, Web 2.0   0 Comments  

Tumri is offering publishers to create interactive gadget ads which they call AdPod. Publishers can create ads based on site or blog niche, or select from pre-defined stores. When you paste these ads on your web pages Tumri will rotate the categories you select. Your site users can interact with the AdPod by selecting categories [...]

Yahoo to acquire Right Media

Published at April 30, 2007   Filed Under Advertising, Yahoo   1 Comment  

Yahoo announced today that it agreed to acquire Right Media Inc., which runs an advertising marketplace. Yahoo invested 20% in Right Media in 2006 and now Yahoo will acquire the remaining stake for $680 billions.
Right Media runs an advertising market place where advertisers and publishers buy and sell ads through auctions in real time.
By [...]