Twitter acquired Cover Android lock screen replacement app. Cover launched last year as invite only app, it shows apps for you based on context, it replaces lock screen and shows apps based on your location that is whether you are a home or office. It intelligently pulls up apps based on location time. Twitter is mobile centric ad it generated more revenue from mobile than desktop according to reports.
This kind of customization is possible on Android as it is not restricted like the iOS platform. Cover is not the only app that is doing this kind of contextual app launching, Aviate is another contender that did similar thing and Yahoo acquired it recently.
Cover team wrote on its blog that Twitter and Cover believe in the incredible potential of Android. “Twitter, like Cover, believes in the incredible potential of Android. They share our vision that smartphones can be a lot smarter — more useful and more contextual — and together we’re going to make that happen. We’ll be building upon a lot of what makes Cover great, and we’re thrilled to create something even better at Twitter.”
After the acquisition Cover is not going anywhere at least in the short term, Cover team will start working on Twitter. Cover will still be available in the Play store, probably won’t get any new features before it is pulled from the play store. It is interesting to see how Twitter will use the app. Facebook also launched Home app sometime back but it didn’t get much traction, the app puts Facebook at the front on your device, but the app is too intrusive and some how users didn’t like it that much. Twitter might also go in that direction with the Cover app, putting Twitter front on your phone.
