Technorati inviting bloggers to write content for them

Technorati, the blog search engine that everyone forgot is refocusing on creating original content to stay in the business. Once a popular search engine for blogs, Technorati shifted from blogs to social media in general once and went back to blogs later. Now it is preparing to focus itself as an original content network. Technorati also launched an ad network sometime back, but from the looks of it and the quality of ads showing on blogs it is clear that it is not getting any traction so far.

Technorati’s blog rank is a popular tool for seeing authority of blogs but now that blog ranking became a joke. Now it is inviting bloggers to write content for them. According to TheNextWeb, Technorati is sending invitations to bloggers to become a Technorati writer.

Technorati is entering into the next phase of our evolution: original content.
Beginning in October, Technorati will feature original content on the site written by bloggers just like you! This is an amazing opportunity to give your writing vast exposure, become known as an expert in your field/s of interest, and to join a vibrant writer community.

Get in on the ground floor by signing up via the Technorati Contact Page.
Select the “New: Technorati Writer Signup” option from the “Message Type” drop-down box.
You will receive information and writing instructions as we get closer to launch date.
We very much look forward to working with you!

If you go to that contact page and select “New: Technorati Writer Signup”, this is what you will see.

Technorati is working on some exciting new opportunities for talented writers!

If you are interested in publishing your articles on any of Technorati’s channels, please include a link to your blog (or your writing samples) in the URL field. In the message, be sure to mention your areas of interest and any other nuggets about yourself you want to share. In the coming weeks you will receive additional information from Technorati’s editors.

It is not clear what Technorati is planning exactly, looks like they are trying to build something like Mahalo.com, Knol (do you remember that Google thingy). Anyway if you are interested in writing for Technorati head over to that contact page and apply now.