Google sites dominate India and Brazil

According to a report from ComScore, Google sites account for nearly 30% of the online time spent in India and Brazil. Worldwide time spent online on Google sites accounts for only 9.4%.

July stats from ComScore shows that “29.8 percent of total time spent online in Brazil was spent on Google sites, with India slightly lower at 28.9 percent”. The next highest market was Ireland at 15.9 percent.

In India and Brazil Orkut is the most popular social network, Orkut is a fail or unknown in the rest of the world. This could well be one of the reason for such a high time spent on Google sites in these countries, being social network users may be spending lot of time on Orkut.

ComScore explains another reason

“It’s interesting that the dynamics of Google usage would be so similar in Brazil and India given that the two markets are on opposite sides of the world and quite different culturally from one another,” said Alex Banks, managing director of comScore Latin America. “As it turns out, there are interesting similarities between Brazil and India as emerging Internet markets. Google’s prevalence in these markets can perhaps best be explained by the fact that the time at which these markets really began to develop and flourish was around the same time that Google was becoming a major player in the search landscape. As a result, Google became the dominant Internet brand in these markets and its success appears to have bled from search into other areas of the web like social networking.”

In India Google takes a gigantic share of 88.4 percent for all searches conducted, and time spent on Orkut is 68.2 in social networking and Google maps with 63.9 percent share, and Youtube with 82.8 percent share. Blogger and Gmail account for 47.6 percent and 46.8 percent share.