BlackBerry has finally awakened to the market reality or is simply making room for the recently released BlackBerry Z30, whatever may be the cause it finally slashed the price of BB Z10 in India to ?29,999, if is available from Flipkart at this price and you can check other online retailers as well because the price varies from on retailer to other.
With the price cut the BlackBerry Z10 is now ~?13000 cheaper than the price when it launched. BB should have priced it realistically at this price from the day one, then it would some chance to move out of the shelves. BB Z10 is priced at ?43,490 when it launched, that pricing strategy is crazy and except Apple no one dared to price like that. But BB is not Apple and the sales of Z10 showed that.
BlackBerry says the price cut is a festive offer in India, whatever may be the cause if you are fancy of owning a BB10 device then this might be the time.
In keeping with India’s festive season kicking off, BlackBerry today announced a limited period festive offer. Customers can now purchase BlackBerry Z10 smartphone at just Rs.29990.00. This lucrative scheme on BlackBerry Z10 is in line with BlackBerry’s commitment towards the Indian market and will help the brand to reach out to more number of potential customers.
Earlier BlackBerry also introduced a cashback offer to improve sales of BB Z10 but that didn’t help either.