Apple acquired App search engine platform Chomp to revamp its app store search and discovery. With the acquisition Apple can use Chomp search platform to make it easy for users to search and discover new apps from the app store.
Apple app store has grown over the years and now stands at more than 500,000 apps in the app store. With the ever increasing inventory of apps it becomes hassle to find new interesting apps, most of the time the same popular apps will pop up and makes it difficult to find new ones. With Chomp acquisition this is going to change.
Chomp started in 2009 searches for both iPhone and Android apps. Chomp offers a web portal for the discovery of apps for iPhone, iPad and Android. It also offers standalone apps for iPhone and Android. Chomp for iPhone was launched in 2010 and they launched Chomp for Android in February 2011.
Chomp’s search algorithm searches functions and topics of the apps not only the names making it useful to search apps based on what they do rather than what they are called.
With the acquisition of Chomp by Apple not only the tech but employees of Chomp will also join Apple.
