If you use Google alerts for tracking your blog mentions or keywords or ego searching now you can receive the alerts using RSS feeds. Earlier alerts are available only through email, the new RSS support may reduce the email overload.
To setup alerts go to Google alerts and specify the search terms you would like to track. Then select the alert type comprehensive includes everything, if you wish to receive alerts from blogs or news select those ones, you can also select web, video and groups. In the delivery options select feed and you are good to go.