Google Play Store user reviews are important for developers as they highlight the user satisfaction, and they are also useful for the general public as they tell whether you should install that particular app or not. But sometimes the negative user reviews can be an issue to a developer as some negative reviews are plain trolling or from competitors. keeping this in mind Google now allows all Android developers to respond to the user reviews, this feature is in trial for quite some time and now this is available to all.
This feature will allow developers to respond to genuine reviews and complaints by users. If you look at some of the app reviews they are mere technical support issues, and users post in reviews. Developers will be able to rely to user reviews from their developer console, the replies they add will be made public and appear below the user review. Users will get notification about you reply and they can contact the developer trough email or through review. Users will also be able to update their reviews, but it is not obligatory Google warns. Developers will also be able to update their replies at any time.
Before replying to user reviews, it is important to review the posting guidelines to be sure that you are using this feature in compliance with Google Play’s policies at all times. The reply to each user’s review will be public, so prospective users will see if you provide consistently high quality customer support. Read the posting guidelines, and start connecting with users today.
Conversations are meant to be two-sided, and facilitating discussion between developers and users will ultimately yield better apps, to the benefit of everyone.