Rumor confirmed: Google to acquire feedburner

Last week rumors started that Google is interested in acquiring Feedburner, today Techcrunch reported that the deal is confirmed. Feedburner to receive $100 million from Google for this acquisition. Feedburner is a popular service among blogs for RSS management.

Feedburner has RSS advertising network, Google can integrate its Adsense in to this and expand its Adsense feed network. It can also integrate Google Analytics for pretty RSS stats.

Feedburner is growing faster than MySpace and Digg at a rate of 385% according to Nelson/NetRatings.

Feedburner Stats

• Total feeds: 721,074
• Number of publishers: 422,717
• Number of podcast and videocast feeds: 111,383