Feedburner which stopped to innovate after Google acquisition added an useful feature which might of interest to bloggers. Now it is easier to publish your RSS feed headlines to twitter directly from Feedburner.
There is a new feature called socialize, which can be accessed from the publicize tab in feedburner allows you to push RSS feeds to twitter. You need to authenticate your twitter account first, this is done using OAuth so no panic there. Once you authenticate you can configure the options to send new tweets as soon as the feed gets updated.
If you have ever used services like twitterfeed, this feature looks familiar. You can send only titles of the posts or title along with body, add categories as hash tags, alternate text you want to add to the tweet etc. You can also filter out sending certain tweets to twitter using keywords.
Now with this “Socialize” feature enabled directly in Feedburner, i am sure that twitterfeed will loose much of its users. Why any one want to use another third-party service when you can directly use feedburner for that.
Another interesting thing is that Google is using Goo.gl URL shortner, currently the URL shortner is only available via Feedburner and Google Toolbar, but it wouldn’t be a surprise if it will be integrated to other Google services.
Goo.gl short URL service will be a bad news for the popular URL shortner bit.ly, as of now it may not be a big deal to them but once Goo.gl integrates it will Google Analytics then they are in soup. Also bit.ly’s strong point is that they are default twitter URL shortner, but there is no guarantee that twitter won’t switch to Goo.gl, atleast if Google offers payment for the same.
One thing is for sure, whatever web service gets popular with users, Google will jump into that. Isn’t it scary?