Sony Mobile Communications will phase out feature phones from India market by September, according to a report on ET. The shift in strategy is related to Sony’s focus on smartphone market, It is betting big on its new line of smartphones released under Xperia brand.
Sony doesn’t have a huge portfolio of feature phones (non-smartphones) when compared with other vendors like Nokia, it had around seven feature phone models currently in the market. These seven models are not yet the lower end of the price point, but they cost from Rs 7000 to Rs 8000. These days you can get a cheap Android phone at that price point and obviously people would be more inclined to get an Android than a feature phone at that price. That may be one of the reason for Sony to phase out of feature phones in India.
“Since we’ve transformed into a smartphone company from a feature phone player globally, we believe the future is in smartphones. We’ve decided to pull out all feature phones from India by September as a demonstration of that focus,” Mr P. Balaji, managing director of Sony Mobile Communications India said on Wednesday.
In India Sony released three smartphone under Xperia brand including Xperia U, Xperia P and Xperia Sola, priced respectively at Rs 17000, Rs 26000 and Rs 20000.