Micromax has roped in Hollywood actor Hugh Jackman as its brand ambassador. Micromax announced today on its Facebook page, the Hollywood actor will start endorsements for Micromax phones starting with Micromax Canvas Turbo. Hugh Jackman is popular actor seen in movies like X-Men Series (Wolverine).
It is interesting to note that Micromax has roped in a Hollywood actor instead of Bollywood actors, the move is due to Micromax’s plans to enter International markets sooner than later, and it is important for Micromax to have an Internationally recognized person for its product endorsements.
Micromax’s upcoming smartphone is Canvas Turbo, Micromax has started teasing the phone. It has posted a small teaser of sort on its Facebook page featuring Hugh Jackman.
“I am extremely thrilled and honoured to be part of the Micromax family. I am a huge lover of India as it is one of the most exciting countries in the world and we also share our love for cricket,” Jackman said in a statement. “The new Canvas phone from Micromax is a leap in innovation with great sense of fun and amazing features that helps me balance my work with all the different roles that I play in my everyday life,” added Hugh Jackman.