Motorola’s Moto X is all set to be released soon, according to earlier reports it hits the stores this summer. And in the meantime Motorola started an ad campaign for the upcoming Moto X with a patriotic tone saying “Assembled in the USA”. The ad will run as a full page ad on todays edition of New York Times, USA Today, The Wall Street Journal and Washington Post.
Moto X will also be the first smartphone that you can customize the design yourself, the ad reads the “first smartphone you can design yourself”. But it is not yet clear what parts of the hardware can be customized. The ad touts that Moto X is the “first smartphone designed, engineered and assembled in the USA”, but some of the components like OLED screens come from Korea and the processors from Taiwan and the other components are designed and assembled in USA.
Motoroal CEO Dennis Woodside confirmed the phone in May and said it will be the first smartphone to be made in the USA. He also mentioned that it will be made explicitly to compete with high end devices like Galaxy S4 and iPhone.