The first blog search engine Technorati launched an ad network today for blog and social media publishers called Technorati Media. There are many ad networks already and Technorati wants to join the party. Six Apart also launched an ad network recently if you remember.
It is always good for bloggers to have different options for ad deals but CPM networks won’t be able to fill all the inventory so what you actually make is less than expected.
It is not yet clear whether they will allow everyone or there are any traffic metrics to get accepted, the application form shows that they accept even low traffic sites. If they accept low traffic sites also lot of bloggers may want to try, if you are interested you can apply here.
Hopefully Technorati Monster won’t escape every now and then and they will keep the Ad network live.