Huawei has launched a Windows Phone specially customized for the African market in partnership with Microsoft. The device is a customized version of the Huawei Ascend W1, which launched last month at Consumer Electronics Show.
Microsoft has a bigger strategy for the African region to improve Africa’s global competitiveness, called Microsoft 4Afrika Initiative. As part of the strategy Microsoft is releasing Windows Smartphones in association with device manufacturers. The phone is targeted towards students, small businesses, developers and first-time smartphone owners, as an affordable solution. The Huawei 4Afrika with Windows Phone 8 announced today will be released in seven African countries later this month. The list of countries include: Angola, Egypt, Ivory Coast, Kenya, Morocco, Nigeria and South Africa.
The phone is a customized version of the Ascend W1, It sports a 4-inch display with 480 x 800 pixel resolution, it is powered by a 1.2GHz Snapdragon processor, 4GB of internal storage. It also has front and rear cameras with a battery that gives 420 hours of standby time. It will also have applications developed by Africans for the local market, these apps can accessed from an appstore specific for the region.
Microsoft is not only affordable but a stylish option for the African customer, it will be available in blue, red, black and white. Microsoft notes that this is not the first and only Windows Phone, HTC, Samsung and Nokia already have presence in Africa and as part of the 4Afrika Microsoft and Nokia are organizing customer training programs to help accelerate smartphone adoption.